Legend has it that one day, in Istanbul, a poor man was scavenging a rubbish dump for scraps of food, when he came across a large, pear-shaped crystal. Sensing that his luck was turning, the beggar promptly sold the brightly coloured stone for three wooden spoons.
It was perhaps the worst deal in history. The 84-carat Spoonmaker's Diamond now has pride of place in the city's Topkapi Palace, while no-one is quite sure what became of either the beggar or the wooden spoons.
I remembered the story as our taxi took us past the Topkapi Palace on the way to the Conrad Hotel, which is hosting the fifth annual News Xchange conference. Although locals may not recognise many of the "famous" broadcasters attending the conference, the tight security around the hotel should be enough to convince them that it is the real McCoy.
Inside the Conrad, I feel as though I have strayed onto the set of a celebrity reality show.
The conference room has been turned into a TV studio, complete with cameras, satellite connections and giant screens. Big name journalists present conference sessions for the benefit of their peers.
News directors, senior editors and star anchors from the UK and the US rub shoulders with their opposite numbers from around the world. The organizers say this year's event is the most successful yet, with 500 delegates from 55 countries, representing 115 media organisations.
There were whirling dervishes at the reception, but sadly no Turkish belly dancers to open News Xchange. Instead, delegates were treated to the exotically gyrating vowels of the BBC's Lyse Doucet, as she introduced Jan Egeland, a man who styles himself the "world's conscience".
The UN under-secretary for humanitarian affairs accused the media of choosing stories "as if a lottery" and systematically denying their audiences access to vital and compelling news.
He complained that while worthy, the media's coverage of Darfur was in stark contrast to its lack of interest in the tragedies unfolding in Uganda, the Congo and Colombia. He urged broadcasters to act more rationally - to "become more predictable" - and to exploit raw video produced by the UN.
ITN's Mark Austin opened his session on embedded journalists by showing delegates his British military passport. "You sign this and sign away much of your freedom as a journalist," he joked, "but you benefit in many ways too."
He believed that the nature of the conflicts in Iraq and Afghanistan meant that never before had embedding been so important. At the same time, he suggested, the relationship between the military and the media had become difficult and fraught.
He quipped that this was to some degree inevitable since they had irreconcilable aims: the military wanted secrecy and the press wanted publicity.
The CBS chief foreign correspondent, Lara Logan, pooh-poohed the suggestion that as an embedded reporter, with US troops, she was not free to "do my own thing". Speaking by satellite from Baghdad, Lara Logan said that military patrols had often allowed her to go in to streets and houses unaccompanied.
She claimed that she had learnt a great deal about how the military operated and suggested that other journalists could only benefit from finding out how the military worked.
The BBC's Jeremy Bowen stressed that embedded journalists needed to remember who they were and to stay focused on the job they were doing. He said that they should keep their distance and remain separate from the soldiers.
"Journalists have to be outsiders - once we feel like insiders we have crossed the line," said the BBC Middle East editor.
The danger of going native was illustrated by the story of embedded filmmaker Victor Franka, who had spent five weeks "eating, sleeping, pissing and shitting" with Dutch troops, in Afghanistan, when Taleban fighters ambushed his convoy. Franka grabbed a gun and and started firing back, justifying his action with the explanation that his camera battery had run out.
According to General Danny Rothschild, of the Israeli Defence Force, the Dutchman is not the only one taking sides. General Rothschild claimed that a survey of 500 Israelis had highlighted the problem of what he called "unbalanced news reporting".
He told delegates that two days earlier he had met the BBC chairman, Sir Michael Grade, and an audience of 200. Over lunch, the general had attacked the BBC's Middle East coverage as one sided.
General Rothschild alleged that although Sir Michael had been quick to defended the integrity of his reporters, the BBC boss had conceded that "some were ignorant".
General Sir Mike Jackson stressed the importance of freedom of the press, pointing out that soldiers were risking their lives to help extend such freedoms elsewhere.
The session was brought to a sobering close by the BBC head of global news, Richard Sambrook, who asked delegates to rise to their feet as a mark of respect for the 131 journalists and media staff killed over the past 12 months.
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